We believe in goodness
At Applaws, we believe that making pet food matters because that’s all we do. We believe and trust in the goodness of a food that starts with the highest quality ingredients. We call it natural simplicity – nothing artificial is added or hidden, no colours, flavours or preservatives – just the reassurance of ingredients that are sourced with the highest ethical standards.
- We promise to never use cheap and unnecessary additives to fill our dry food kibble
- We promise to only use the finest cuts of breast meat or fish fillet in our tins, pots and pouches
- We promise to only use the highest quality animal protein in our dry food (which means NO feather meal)
- We promise to only ever use the ingredients listed nothing more and nothing hidden